As the youngest university graduate, I have received my fair share of questions from family and friends. Ok, okay, maybe “questions” is not the right word. But when I tell people that I’m a Content Marketing Specialist, I often have to wait, “What are you really doing?” Do not get me wrong, I love my job, but it is a difficult question to deal with. if most of the people I talk with have no idea what SEO is. This is when the actual questioning begins:
“So you just write blogs all day?”
“Basically, you only play at the computer all day.”
“How are you going to make money from it?”
Those who understand something about SEO are no better:
“Then you are a spammer.”
Now, of course, I am glad of the confusion: if more people understood SEO, they would probably be unemployed. But I want to clarify what exactly an SEO firm is doing, or at least one like Blue Corona.
What SEO company really does
Remember, when I said to people who are particularly good at the web I do SEO, they blame me for being a spammer. This is because in the past the SEO industry, thanks to the actions of several dissatisfied over the years, was designed to “cheat” search engines and users to earn money quickly. , And although there was (or was at least) a lot of money in this business model, it’s not that we like to do things, and it’s not how we should do things.
A good SEO company will treat your website as if it were yours. What this means to us is that every decision we make for your website comes from the thought process, “how can I use the money I pay to get those numbers in the most efficient and effective way possible? “Blue Corona Before we write a single piece of content or add a single link, we analyze your website and see it from all sides to determine the best possible strategy. These include things like:
Realistic Offers: If it sounds too good to be true, it is likely. Look for companies that offer realistic results and do not use collateral. SEO is a continuous process and no one can guarantee 100% rankings because the search algorithms are beyond the control of an agency. Any promises of qualifications during the night or guaranteed classifications should raise an immediate red flag.
Experience: It’s a good idea to watch how long you have been in the company. The time a company has been in business is indicative of its level of experience. Companies that serve many customers have experience in different industries and know what works and what does not.
Case Studies: Good SEO companies should not only have case studies available, but be more than happy to showcase them. The case studies should highlight their work and provide concrete examples of their performance to validate their experience and ability. The case studies are proof of the company’s ability to deliver positive results, so you need to make sure the companies you consider can provide them for you.
White Hat Practices: Ask your agency what kind of strategies you are using and ask them to explain this to you in understandable terms. Any strategy that appears manipulative or unethical should be an immediate concern. Ethical companies will have no problem answering their questions and explaining the details of their strategy so that their practices have no concerns.
Certifications: Although there is no “SEO certification,” there are standard certifications that many legitimate agencies own for Analytics and PPC. Google, Yahoo, and Bing all have their own certifications for PPC, and companies that hold these certifications have proven their knowledge of each search engine’s advertising platforms.
While SEO can be an intimidating subject, if you are unfamiliar with it, it is important that you equip yourself with a little basic knowledge and research your potential SEO agencies wisely. If you have any questions about choosing an SEO company, do not hesitate to contact us.
Arif Zubayer is the Industry Marketing Manager at RegentSEO. He’s an expert in inbound marketing, content marketing, and lead generation. Arif Zubayer is a product manager at BookBub, working on Recommendations and related products.